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IIF/1996 20th July,1996
Seminar on Financial Management

The mixed economy based constrained development model of India did not provide the required freedom to expand and grow beyond the normal limit because of lack of competition , excessive government interference, and bureaucratic controls stated Dr. P.B. Sharma, Principal Delhi Collage of Engineering, Delhi in a seminar on " Challenges for India Managers in the Emerging Global Economy Environment" at Indian Institute of Finance, Delhi. To survive and excel with international competence and caliber is the most important challenge for the managers of modern age. Besides the challenges of quality, productivity and international competitiveness, the Indian manager are to meet the formidable challenge of management of technology chang, say Prof. Sharma.

He reiterated that the challenge, thrown open by the global economy, where perceived as to tune to the global standards of quality assurance; to harness a large international market; to attract and channalise the foreign investments in Indian economy; to go ahead of other competitors.

According to him, the emerging challenges for Indian Managers are: challenge of retaining the competitive edge; challenge of human resource management-HRM; challenge of managing technology change; challenge of continuous quality an productivity improvement, and challenges of effective interaction with society environment and governments.

The challenges can be effectively met if the management creates a team of target enchanted, mission oriented managers who pay a greater attention to managerial effectiveness and leadership qualities. A shift from hierarchical based manager to a caring participative and motivating managements Prof. Sharma

According to DR. Sharma ,technology has a direct bearing on productivity and on quality of work life. Technology forecasting to realistic market assessment is necessary for assured returns. suggests Prof. Sharma

Productivity consciousness work culture and well defined quality practices will help in improving the quality .Interaction with society helps in better assessment of the latter's need and this is turn helps in formulating effective market strategies, emphasize Prof. Sharma.

The management of today has to cater for five vital consciousness level viz., time consciousness, cost consciousness, quality consciousness, productivity consciousness and market orientation consciousness to succeed in today's globally competitive environment.

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